NOTES: When designed in 1950, the South Africa Travel Bureau was considered a landmark in post-war architecture, being the first 'modern shop' in London and a design of great elegance and sophistication.
NOTES: When designed in 1950, the South Africa Travel Bureau was considered a landmark in post-war architecture, being the first 'modern shop' in London and a design of great elegance and sophistication. This new fascia given to the shop in 1960 was criticised in the Architects' Journal for its out-of-scale lettering and crudeness of design.